Collaborative Content Creation
What value does video bring?
- The average user spends 88% more time on a website with video
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- 90% of consumers say product videos directly inform purchase decisions.
- 76% of businesses say it helped them increase sales.
- Businesses and marketers who used video ended up growing revenue 49% faster than non-video users.
- Companies utilizing video content experience a 41% increase in traffic through web searches compared to others who don’t include video in their content strategies.
- YouTube users watch more than 500 million hours of videos each day.
- Mobile consumption of video content continually rises by 100 percent annually. 92% of videos viewed via mobile are shared compared to other modes of access.
Why should you integrate social media plan into your video marketing plan?
49% of consumers connect with branded videos daily on Facebook. YouTube: 32%. Instagram: 24%. Twitter: 22%.
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